Technology companies with complex solutions and sales cycles all share one simple problem: connecting with the right people, at the right companies, and at the right time.
We’re experts in helping you make those connections. At Target 250 we offer performance based sales solutions that get you in front of the audiences you need to reach — without the overheads, setup fees, and retainers that other services require.
That first appointment with a prospect sets the tone for how you'll do business. The more competitive the market, the more impact you need with each prospect interaction.
That means understanding as much as you can about the account before anyone takes that first meeting. Too many businesses squander prime opportunities by using their early appointments to gather information - information they should have prior to speaking with the prospect.
Each year, hi-tech companies invest millions in sales and marketing programs designed to put their sales force in front of their prospects' decision makers.
Why? Despite increasingly advanced technology and business processes, sales is still a process of forging personal relationships. And relationships begin with conversations.
Today's most successful organizations rely on an extended network of channel partners to expand market presence. But effectively managing channel relationships can be a delicate balancing act.
You want to ensure that your partners have sufficient opportunities to be successful without holding back your direct sales force. And you want to make sure that your channel partners appear as a seamless extension of your business to ensure a consistent customer experience.
Our expertise in appointment setting is in large-part due to the quality and depth of our contact database. Target 250 has an extensive contact database across all industries in EMEA, North & South America-incorporating more than 75,000 companies and over 2,000,000 line of business & IT contacts.
With this wealth of information, you can make inroads into new markets and re-energize demand in existing markets.
Companies love online campaigns because they offer an inexpensive way to connect with a large prospect audience. But unless you reach the right inboxes, even the most inexpensive campaign still means wasted money.
Target 250 can help you realize a greater return from your online campaigns by helping you connect with the right contacts at the right levels in your prospect organizations. We not only provide you with the critical mass of contact names to maximize the return on your campaign, we give you the highest quality contact data, so you don't waste your campaign budget on inappropriate targets.
Even in a networked world, face-to-face contact is one of the most effective ways to connect with prospects. A well planned, flawlessly staged event can bring you in direct contact with the decision makers who control budgets.
It allows you to position your company and solutions in an interactive forum and tailor your message to the unique concerns of a specific audience.
In any economy, good sales talent is hard to find. Inside sales is one of the most critical functions in your business. It determines how your sales professionals spend their time and who they speak to. Done poorly, it can waste time and cost money. Done well, it can increase pipeline, lower your cost of sales, and improve profitability.
It's estimated that sales professionals spend less than 15% of their time on demand generation. That's not enough to sustain a healthy pipeline. With Target 250, you can extend your reach and sales capacity on a when-needed/as-needed basis.
Clients always ask us how we get appointments so quickly with exactly the right people. We have talented people, solid data and a process to get the engagement.
Through our Sales Training Workshops, we'll help your sales team build the same skills we use to capture the attention of prospects and motivate them to take the next step - whether that's setting an appointment, attending a meeting or providing critical information on their needs.
At Target 250, our Win Loss specialists will work with you to define a program aimed at delivering insight into core areas and the real reasons to why you win and lose opportunities. Whatever your challenges or goals, our end-to-end solution can work for you.
Our relationship has gone from strength to strength and the team there has worked closely with us, becoming a key part of our enterprise marketing mix. In Q1 alone, Target 250 helped Trend Micro generate over £1m worth of business.
Approximately 50% of the appointments Target 250 sets for my sales team eventually become pipeline opportunities. And those opportunities accounted for not only 50% of the deals closed in Q1, but also 50% of the revenue. The biggest deal of the year is from a Target 250 introduction.
We see a 50% reduction in our usual sales cycle with the leads we get from Target 250. Around 90% of the meetings Target 250 schedules for us translate into pipeline opportunity. We’re exceeding our goals on Target 250 campaigns because of the quality of appointments we get.