Information Builders extends relationship with Target 250
Target 250 has today announced that leading enterprise business intelligence company Information Builders will expand its relationship with T250 as it steps up its marketing activities across EMEA.
Target 250 has been working with Information Builders for over a year, identifying business opportunities within Information Builders’ target markets and setting up meetings so that its sales team can focus on selling face-to-face.
Information Builders originally selected T250 because of its unique business model where clients only pay for the meetings generated.
“With businesses having to become more focused on marketing return-on-investment, a shared-risk model provides a new approach to telemarketing that is easier to justify internally, more consistent in the delivery of leads and more measurable from a ROI perspective,” said Dave Armstrong, marketing manager for Northern Europe at Information Builders.
The ‘pay only for results’ approach also frees the client from having to directly manage the performance of an external provider.
“Target 250 is a unique company in a busy marketplace, and is the first demand generation provider that consistently delivers good results, at a low-cost and with little management overhead for the client,” Armstrong added.
“Over the last year, T250 has delivered a consistent stream of meetings for Information Builders, and they have been pleased with the quality and quantity of the opportunities, which have translated into substantial revenue for them,” said Chris Whife, director, T250.
About Information Builders
Information Builders is the leader in enterprise business intelligence and real-time operational reporting. The company’s WebFOCUS product – the industry’s most scalable, secure, and flexible – is able to meet all the reporting needs of the extended enterprise, ranging from analysts to power users to the widest deployments for hundreds of thousands of users. Additionally, WebFOCUS’ empowerment of organizations seeking to leverage all their data – by accessing it all from legacy to data warehouse – is unmatched.
Information Builders' award-winning technology has successfully provided quality software and superior services for over 31 years to more than 12,000 customers, including most of the Fortune 100 and U.S. federal government agencies. Headquartered in New York City with 90 offices worldwide, the company employs 1,600 people and has over 350 business partners.
