Target 250’s demand generation service delivers sterling results

Target 250 is pleased to announce that multi-enterprise collaboration company Sterling Commerce has today praised the demand-generation company for its highly responsive service, and will sustain its relationship with T250 going forward.

Target 250 has been working with Sterling Commerce, a subsidiary of AT&T Inc. (NYSE:T), for nearly two years and has become an extended part of its sales team, supporting the company in its communication with customers and sourcing potential prospects.

Having worked closely with Sterling Commerce to understand its unique value proposition, Target 250 used its knowledge of the market to identify organisations that would benefit from Sterling Commerce solutions.

Sterling Commerce currently serves more than 29,000 customers globally and is one of the world’s largest providers of multi-enterprise collaboration solutions. Sterling Commerce builds collaborative, multi-enterprise communities for customers in the retail, consumer packaged goods, manufacturing and financial services industries, and will continue to work with Target 250 to generate further interest across the UK and Europe.

Target 250 aims to mesh with their clients’ sales teams to really understand how its services can add value, and Sterling Commerce cited this philosophy as key to their relationship. “The team has integrated with our own sales team exceptionally well,” said Simone Mahedy, regional marketing manager. “They’re extremely responsive and diligent – and also a great bunch to work with – they’re approachable, always available and always responsive to change and new ideas.”

David Scott, Client Services Manager, Target 250, said: “Close collaboration with our clients’ sales teams is key and we’re delighted to see how our strong relationship is helping to deliver great results for Sterling Commerce.”