Flexible "Pay-on-Results" Service Wins Praise
Target 250 has today announced that its lead generation service has been commended by Stellent, Inc., a global provider of content management solutions, following nine successful months working together.
Target 250 has been generating new business development opportunities and setting up meetings for Stellent within large enterprises across Europe.
"What’s really pleasing is that, out of our target accounts, we will get a minimum 10% return in terms of meetings, which is a great result. The meetings are also with the right calibre of person which is essential for keeping the sales force motivated," said Bhavesh Vaghela, marketing director, Stellent Europe.
Stellent praised Target 250’s flexible business model, in-depth industry knowledge, and focussed approach. Unlike other telemarketing agencies, Target 250 doesn’t impose a daily rate – clients pay just for the leads that T250 generates. This allows a company to meet its objectives, no matter how long a campaign takes.
"We have established a very close working relationship with Target 250. The quality of people in the team there is consistently high, they understand our market, and they understand what we want to achieve," Vaghela added.
Chris Whife, Target 250, director, said: "In the highly competitive technology industry, it’s essential that we understand our clients’ unique value proposition. Our close collaboration with our customers, and our in-depth understanding of the market, allows us to generate leads not only of the right quantity but of the quality that will translate into real business opportunities for them."
About Stellent, Inc.
Stellent, Inc. (www.stellent.com) is a global provider of content management software solutions that drive rapid success for customers by enabling fast implementations and generating quick, broad user adoption. With Stellent Universal Content Management, customers can easily deploy multiple line-of-business applications — such as public Web sites, secure intranets and extranets, compliance processes, and marketing brand management — and also scale the technology to support multi-site management and enterprise-wide content management needs.
More than 4,700 customers worldwide — including Procter & Gamble, Merrill Lynch, Los Angeles County, The Home Depot, British Red Cross, ING, Vodafone, Georgia Pacific, Bayer Corp., Coca-Cola FEMSA and Genzyme Corp. — have selected Stellent solutions to power their content-centric business applications. Stellent is headquartered in Eden Prairie, Minn. and maintains offices throughout the United States, Europe and Asia-Pacific.
