Channel Enablement Programs
Success breeds success
Today's most successful organizations rely on an extended network of channel partners to expand market presence. But effectively managing channel relationships can be a delicate balancing act. You want to ensure that your partners have sufficient opportunities to be successful without holding back your direct sales force. And you want to make sure that your channel partners appear as a seamless extension of your business to ensure a consistent customer experience.
Target 250 is helping clients with large channel reseller programs, such as Novell, IBM, and NetApp, develop net new channel sales pipeline and kick start selling relationships with resellers.
All companies with large channel reseller organizations have several fundamental target market penetration and customer acquisition problems. Perhaps the biggest sales issue facing your channel partners is that they just don't get in front of the right target audience enough of the time. These firms have compelling value propositions and articulate sales resources but lack consistency in delivering your value proposition to the right executives.
In order to address these problems Target 250 provides turnkey, channel pipeline development programs that provide executive level access to strategic prospects on a consistent basis. Our channel solutions help our clients:
- Build channel pipeline -- Enable resellers to become self-sufficient prospectors for your solutions.
- Build mindshare - Improve awareness of key partners and your own organization among the executive audiences within your strategic market segments.
- Foster stronger selling partnerships - Promote collaboration among your direct and channel sales force to maximize effectiveness and your overall market presence.
- Simplify sales skills transfer - Equip your channel partners with the techniques and messaging to convert prospects into customers.
In channel partner marketing, success tends to breed success. The more successful you make a partner, the more successful you are in driving additional revenue to meet your goals. Target 250 provides you with the tools you need to encourage your partners to help you reach a wider prospect audience more effectively, at a lower cost to you.
